Africa is one of the potential markets of FOTON LOVOL. Diversified FOTON products have entered the African market. In consideration of the specific condition in African market, the Company has developed a number of targeted measures. In terms of products, it has developed the products more suitable for the African working environment and thus the product adaptation is improved greatly. In terms of services, in consideration of the current status - relatively fewer service professionals, when actively training the service personnel of dealers, it has conducted the stagnation and tour services. In terms of marketing, it has carried out various marketing activities with the dealers and the product awareness has been continuously enhanced. At present, in the field of agricultural equipment and construction machinery, the Company has become the most competitive enterprise in the African market.
In the second half of 2010, the Company will continue to enhance the training on the marketing service ability of the dealers; to constantly optimize the product portfolio and improve the competitiveness; and to actively carry out the various marketing activities and improve the brand awareness. We will take “committed to the achievement of the good life of African people” as our mission to continuously enrich the product resources and provide better service. We believe that FOTON LOVOL will surely become a famous brand in the machinery industry in Africa and will undoubtedly make greater contributions to the China-Africa friendship.
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